Personas in UX design – what they are and what they mean for the project

Personas are one of the most important tools in the UX design process. These are user archetypes whose characteristics represent the needs of a larger audience. Thanks to personas, we adjust the product to a specific person by analyzing behavioral patterns, motivation or skills. Read the comment by Katarzyna Suwawa, UX Designer from ITMAGINATION, about the role of people in the work of the UX department in every company.